UAE Senior Associate
Sonja Johnson, Chief Executive Officer at Regional Development Australia Far North Queensland & Torres Strait is a highly respected Brand Management, Marketing Communications and Project Management specialist. Sonja's professional experience has involved driving key destination brands and marketing campaigns for State marketing campaigns in Australia. Sonja has designed, launched and enhanced brand equity for major international tourism and education brands. In the mid-1990's Sonja designed and launched Australia 's largest ever State tourism direct marketing effort. The "Secrets" campaign went on to win the Australian Marketing Institute's Tourism and Leisure category positioning the brand as an Australian market leader.
Sonja returned to Australia after working in the UAE where she developed high level education-based feasibility studies for a national client. Her role included multi-project management of eight education-based nationalization projects.