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The Business of Employer Branding ePublication


    ISBN 978-0-646-85651-3


    The world's latest book on employer branding, “The Business of Employer Branding,” is a practical blueprint to attracting, engaging & retaining your company's #1 asset in a post-pandemic world.


    Authored by Brett Minchington,"The Business of Employer Branding," is the definitive guide on how to evolve employer branding in your organisation from a series of tactical campaigns to a strategic business function that impacts every employee and stakeholder in your organisation’s ecosystem.


    Brett's 10th publication highlights the key global trends driving investment in employer branding around the world using deep research and insights and explores how many of these trends have accelerated the need for rapid workforce change to thrive in a post-pandemic world.


    Using contemporary strategic frameworks, roadmaps, models and international best practice case studies, Brett provides practical and engaging insights into how the world’s best employer brands lead with agility, collaborative thinking and creativity. The step-by-step employer brand roadmap model will guide you through each stage of the development of your employer brand plan to ensure it resonates with employee expectations and corporate objectives.


    "The Business of Employer Branding," provides a strong business case for senior leaders about the business impact and benefits of adopting a strategic approach to employer branding that is human centred, authentic and inclusive—well beyond traditional, short term approaches.


    This book will inspire you and your teams to find new ways to build strong communities around your people and create an environment and experience that motivates them to do their best work and advocate for you, even when you are not in the room.


    About the Author

    The world's most published author in employer branding (10 books), Brett Minchington's work has been published in more than 70 countries and has appeared in media around the world including The Economist, Business Week, CNN and Bloomberg TV. Since 2007, Brett has delivered education and thought leadership to 1000's of senior managers through masterclass events, keynote addresses and executive briefings in more than 60 cities in 40 countries.


    In 2011, Brett established the world's first Employer Brand Leadership Certification program at the Employer Banding College to become the global standard in employer brand leadership certification. The program has been completed by senior leaders and teams from more than 70 countries.


    In 2015, Brett founded World Employer Branding Day, an annual event that brings together the global industry for a 3 day conference and cultural experience with the world's top employer brands and the leading agencies that develop them.


    Brett has lectured in the MBA program on employer branding at the University of Adelaide and is a former Chair of the HRM Advisory Committee at University of South Australia.



    (2022) "The Business of Employer Branding”

    (2021) "Employer Brand Excellence - A Case Study Approach Volume V"

    (2019) "Employer Brand Excellence - A Case Study Approach Volume IV"

    (2018) "Employer Brand Experience"

    (2018) "Employer Brand Excellence - A Case Study Approach Volume III"

    (2017) "Employer Brand Excellence - A Case Study Approach Volume II"

    (2016) "Employer Brand Excellence - A Case Study Approach Volume I"

    (2013) "Employer Branding and the New World@Work"

    (2010) "Employer Brand Leadership – A Global Perspective"

    (2006) “Your Employer Brand attract-engage-retain”


    Want to go further?

    Become a Certified Employer Brand Leader with Employer Branding College and be coached by Brett Minchington. Click here to see here when the next course commences>


    World Employer Branding Day 12-14 October 2022 | Lisbon

    Join us at World Employer Branding Day 12-14 October 2022 in Lisbon for the International Employer Branding event of the year when the world's best employer brands and agencies come together for 3 days of learning, inspiration, networking and cultural experiences.

    For full details see

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