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only available in e-publication

The world's latest book in employer branding.

20 best practice case studies from around the world

Employer Brand Excellence Volume V

  • The world's latest book on employer branding.


    "Employer Brand Excellence-A Case Study Approach" Volume V is the fifth edition of the world's most in-depth publication on employer branding best practice case studies.


    This inspiring edition includes best practice insights from 20 companies including:


    • Mars
    • Red Bull
    • Unilever
    • Thales
    • Western Union
    • Coca-Cola Hellenic
    • National Foods

    —and many more global and national brands showcasing the journey each company took in developing their employer brand over the past 12 months—at a time when they have also faced enormous challenges in navigating the COVID-19 pandemic.


    You'll be taken behind the scenes to learn the strategies of some of the world's top companies who are leading a new era of employer brand leadership.


    The publication has been edited and produced by 9th time author, Brett Minchington, who has also contributed a case study showcasing a new Model, focused on "Evolving the Employer Brand Function," to build a 'People First' culture.


    The book includes best practice insights on:


    • Employer brand strategy development
    • Employer brand structure and design
    • EVP development
    • Employer brand communications strategy
    • Employee advocacy programs
    • Health & Wellness programs
    • Measuring ROI & reporting
    • Content marketing
    • Social media optimising
    • The future of employer branding.

    An ideal learning resource for leaders of all levels, each case study is written in a step by step format to maxmise learning outcomes:


    • Key objectives
    • The process and methodology
    • Challenges
    • Key achievements
    • The business impact
    • Meausing ROI and
    • Key learnings

    If you are looking for some inspiration on building a work environment that people want to join and do their best work, this is an ideal place to start the journey.


    Want to go further?

    Become a Certified Employer Brand Leader with Employer Branding College

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