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Director and Assoc. Professor at Centre for Digital Video Intelligence

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Dr Karen Nelson-Field. PhD

Dr Karen Nelson-Field is a Post Doctoral Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Karen’s earlier research focuses around traditional media strategy, with a particular focus on the impact of media fragmentation on audience targeting. Her findings have been presented around the world including the European Communications Symposium (Barcelona), the London Business School and the prestigious Wharton Business School.


Karen’s current research centers around social media, with preliminary findings on how organizations integrate social media into marketing strategy presented at the 2010 ESOMAR WM3 (European Society for Opinion and Marketing Research, World Media 3) conference in Berlin. Karen has also has extensive industry experience with over 15 years in senior sales and marketing roles across a broad spectrum of sectors including Tourism, FMCG, Media and Major Retail. This has included management of marketing budgets into the tens of millions.

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