Heather Polivka

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Heather Polivka has led the development of the United Health Group Employer Brand, from the methodology, through the research and discovery phase, to the creative execution. Most recently, she launched the company’s benchmark careers website as a key communication vehicle of the brand and is currently working to apply leading consumer marketing practices to United Health Group’s Employer Marketing and Talent Attraction strategy.

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Her passion for driving innovation, and her understanding of consumer behavior, was fueled by over ten years of product management with Target Corporation and as Managing Director of Product Marketing with Lenox Group, Inc. “At the end of the day, it is the authenticity and integrity of the brand that will determine the outcome.”