only available in e-publication


The world's latest book in employer branding.


22 best practice case studies from around the world

MADE BY INDUSTRY - Produced by Brett Minchington

Employer Brand Excellence Volume III

  • only available in e-publication


    Employer Brand Excellence-A Case Study Approach Volume III is the third edition of a four volume series on bringing employer brand best practice to leaders around the world. This edition includes best practice case insights from 22 companies such as Salesforce, Desigual, SAP, Telstra, Santander, SIBUR and Kantar TNS, showcasing the journey each company took in developing their employer brand.


    The case studies have been expertly compiled in collaboration with clients of the world’s leading employer branding agencies and country partners of World Employer Branding Day 2018 which was held in Prague from 25-27 April 2018 and produced by seven time author Brett Minchington.


    The book provides detailed insights on key areas such as employer brand strategy development, EVP development, employer brand positioning, employer brand communications strategy, how to measure ROI of your strategy, employer brand content marketing, social media, technology and the future of employer branding. Leaders at all levels will be inspired by the practical insights shared as each company navigated their way through the complexities of their employer brand strategy.


    Each case study details the journey each company took to build their employer brand including key objectives, the process and methodology, challenges, key achievements, the business impact, metrics and key learnings.