only available in e-publication, 250 A4 pages

26 best practice case studies from around the world

MADE BY INDUSTRY - Produced by Brett Minchington

Employer Brand Excellence Volume I

  • only available in e-publication, 250 A4 pages


    Employer Brand Excellence is the ultimate employer branding resource for leaders around the world produced by four time author Brett Minchington. With 250 pages packed full of best practice case insights from 26 companies such as adidas Group, H&M, Santander, Dell, AB InBev and TNS Sifo, the latest book in employer branding showcases the journey each company took in developing their employer brand.


    The case studies have been expertly compiled in collaboration with clients of the world’s leading employer branding agencies and country partners of World Employer Branding Day held in Prague from 28-29 April 2016. The book provides detailed insights on key areas such as employer brand strategy development, EVP development, employer brand communications strategy, how to measure ROI of your strategy, employer brand content marketing, brand ambassador programs, social media, employee referral programs, building your employer brand following a merger, linking culture and strategy to drive engagement, technology and the future of employer branding.


    Leaders at all levels will be inspired by the practical insights shared as each company navigated their way through the complexities of their employer brand strategy.


    Each case study details the journey each company took to build their employer brand including key objectives, the process and methodology, challenges, key achievements, the business impact, metrics and key learnings.


    If you're serious about building a market leading employer brand to attract, engage and retain talent and want a practical guide to assist you, you will find this new publication will save you time, effort and investment!