Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands) - Global Research Forums (currently completed in USA, South Africa, Australia and Denmark).

Commenced in 2009 this global research study is an ongoing research project to better understand the relationships and linkages between the brand portfolio. The study also explores:

-the opportunities to create alignment between enhancing customer relationships and employee relationships
-the role corporate communications and/or marketing play in leveraging the corporate and consumer brand with the employer brand
-how does the performance of the corporate and consumer brand(s) impact positively / negatively) on the employer brand and vice versa


EBI Influences of Employment Choice Global Research Study

This research study is investigating the "Influencers of Employment Choice," specifically which of 15 employer brand attributes have the strongest influence on why employees choose to join an organisation over another. The report includes global segmented results for gender, age, organisation type, country, position in company and tenure. The findings will assist to guide company's talent attraction strategies and Employer Value Proposition (EVP) positioning strategies.

report available 22 June 2010 from our publisher, CLA click here>


EBI Employer Branding Global Research Study

Survey now closed - report available 1 February 2009 from our publisher, CLA click here>

In February 2009 Employer Brand International will publish the world's largest independent Employer Brand Research Study with over 2000 respondents. The global study explores the current status of employer branding in companies across all industries and all sizes. The findings will also identify the key trends which can be used to guide employer brand strategy and projects for corporations, vendors, academics and consultants around the world.

The findings are a must read for corporations serious about building a sustainable business in today's increasingly challenging climate.

The report will be available for sale from our publisher from 1st February 2009. Click here to order your copy.

Career Websites & Global Best Practice Guidelines

150 Australian Publicly Listed Companies Edition (n=100)

This extensive research report also includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

To order a copy click here>


FTSE150 Edition (n=100)

To order a copy click here>

Global Research Forums

One of the reasons we founded Employer Brand International is to create a centre of excellence to share best practice in Employer Branding with companies and practitioners around the world. It was founded on the principle that developing a robust Employer Brand has relevance to every private, public and not for profit organisation as well as schools, universities and SMEs.

Through our live and virtual research forums we provide people with the opportunity to take part in surveys, discussions, knowledge transfer and thought leadership.

We respect the rigour applied to research within traditional academic institutions, but we also recognise that sometimes what in-house personnel need are the bullets for a six slide presentation, the ‘heads up’ information for an executive briefing and evidence of how other organisations have introduced employer branding successfully.

As a member we offer you longer research papers and case studies from companies who have successfully built a leading employer brand.

We can support you with presentations, generic benchmarked data from our Employer Brand surveys and the opportunity to be kept regularly informed of employer brand developments.

Our research findings have been featured in publications such as The Economist, Business Week, Personnel Today, Human Resources Magazine, Executive Grapevine, ERE Journal of Corporate Recruiting Leadership, In-Business Magazine, The Advertiser and the Herald Sun.