|
|
|
This is the most comprehensive book in the world published on employer branding theory, research and practice by the most published author in the world on employer branding, Brett Minchington.
EMPLOYER BRAND LEADERSHIP - A Global Perspective
ISBN: 978-0-646-53648-4
PRE-ORDER Today - publishing soon!
Brett Minchington's follow up book to 'Your Employer Brand Attract, Engage, Retain', ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' defines a practical approach to building a world class employer brand from concept, design, implementation and measurement.
The book includes key findings of Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.” Key insights into Brett’s Employer Brand Global Tour 2007-2010 which has included training thousands of managers in employer branding across 30 cities in 20 countries is also detailed. The book features previously unseen world's best practice employer branding global case studies from companies such as Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, model, tools, strategies and tips to assist you to define, design, implement and measure your employer brand program.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand manager is growing in importance as a way to strategically manage a company's employer brand to attract, engage and retain talent. ''EMPLOYER BRAND LEADERSHIP - A Global Perspective' will ensure your focus is guided in the right direction and provide key learnings from top companies who have journeyed down the path, saving you time, energy and investment.
Pre-order now
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of talent in the workplace.
Brett Minchington’s publication includes International research findings and employer brand case studies of leading global brands including Microsoft, The Compass Group, Thomas Cook, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil.
The book features the innovative Employer Brand Excellence FrameworkTM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool. The publication also includes a “How to guide” to assist you to manage and evaluate your employer brand program.
The book is the International 'book of choice' on employer branding and is read by managers in Australia, US, UK, Canada, Hong Kong, China, Italy and NZ.
Buy now
Although pay is one of the leading motivators for choosing a job, learning and development opportunities as well as employer perceptions play an increasingly important role. Written in an accessible easy-to-follow style, this is a comprehensive introduction to talent management. It includes case studies on market-leading companies such as Innocent and Virgin, and enables readers to quickly make sense of the term 'employer branding' whilst demonstrating how to apply it in order to become an attractive employer. Losing top talent can cost businesses big money Thorne and Pellant present the latest best-practice thinking about becoming ➔ an employer of choice
“A guide to becoming an ‘employer of choice,’ and a comprehensive explanation of ‘employer branding.”Publishing News
“I was instantly impressed by the multi-dimensional quality of this book. Not only does it look at creating a climate where talent can flourish, but it also looks at what blocks its release….I feel the authors really dig deep into effective HR practice as they explore how to set up the right environment for talent to thrive in, and there are plenty of references to current and admired thinking on competencies and emotional intelligence” Training and Coaching Today
Buy now
Career Websites & Global Best Practice Guidelines - FTSE150 Edition
FTSE150 Publicly Listed Companies Edition (n=-100)
This extensive research report also includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.
For further details click here
Career Websites & Global Best Practice Guidelines - ASX150 Edition
150 Australian Publicly Listed Companies Edition (n=-100)
This extensive research report also includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.
For further details click here
|
|
 |
